The Director of Fontys Academy for Creative Industries (ACI), Pieter Bon has urged students to enhance their creative skills in order to increase their income generating potential in their chosen professional field.
He was addressing National University of Rwanda (NUR) students at a closing lecture after a 3-day master-class in Visual Communication at the university.
The training which focused on media Design was facilitated by Bart Van Esch and Erik Frey, both lecturers in Visual Communication, Photography and Design at the Fontys Academy For Creative Industries in the Netherlands. The master-class attracted 77 students.
Bon explained to students how Visual Communication goes hand-in-hand with entrepreneurship.
“With the current modern life, there is a huge demand of people who are creative. Be creative if you want to earn money. This is a task for you”, he said.
He said that majority of people perceive creative industry to be only about performing, arts, and cultural activities. Professions such as architect, chef, inventors, product designer among others are also needed in a healthy eco-system like any other industry.
Georges Rwamasirabo, the Ag Director of University Center for Arts and Drama (UCAD) requested participants to transform theoretical skills into practice and bring new products.
He said: “We expect that the outcome of this training would help you to come up with new important products to the university”.
“I am a graphic designer, but thanks to this training now I discovered and realized new ways of thinking to work towards my orientation,” said of Richard Rusa NUR student who is also a Google ambassador.
Students have been required to create their own blog, upon completion; they will be handed with a Visual Communication Master-Class Attendance Certificate showing their new learned skills. Talks about exchange program for staff, students and researchers between NUR and Fontys Academy are being considered.